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For those of you who may not be familiar, binary code is the code that machines read to execute an application - it’s what you download when you access mobile apps from an app store like Google Play. Hackers are increasingly aiming at binary code targets to launch attacks on high-value mobile applications across all platforms. Unprotected binary code in mobile apps can be directly accessed, examined, modified and exploited by attackers. Mobile apps are “low-hanging fruit”: In contrast to centralized Web environments, mobile apps live “in the wild,” on a distributed, fragmented and unregulated mobile device ecosystem.It’s relatively easy: There are automated tools readily available in the market to support hacking, and many of them are available for free!.It’s fast: Industry research found that in 84 percent of cases, the initial compromise took “just minutes” to complete.Mobile app hacking is becoming easier and faster than ever before. Where business opportunities abound, opportunities for “black hats” that conduct illicit and malicious activity abound as well. Businesses that are most efficiently adapting to today’s “app economy” are the most successful at deepening customer engagement and driving new revenues in this ever-changing world.

We live in a mobile, personal world, where more than 1.5 billion new mobile phones ship each year.